3D FILM

3D film

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This article is about motion picture that enhance the illusion of depth perception. For motion picture created using 3D modeling software, see computer-generated imagery.

A 3D or 3-D (three-dimensional) film or S3D (stereoscopic 3D) film[1] is a motion picture that enhances the illusion of depth perception. The most common approach to the production of 3D films is derived from stereoscopic photography. In it, a regular motion picture camera system is used to record the images as seen from two perspectives (or computer-generated imagery generates the two perspectives in post-production), and special projection hardware and/or eyewear are used to provide the illusion of depth when viewing the film. Some methods of producing 3D films do not require the use of two images. 3D films are not limited tofeature film theatrical releases; television broadcasts and direct-to-video films have also incorporated similar methods, especially since the advent of 3D televisionand Blu-ray 3D.

3D films have existed in some form since 1915, but had been largely relegated to a niche in the motion picture industry because of the costly hardware and processes required to produce and display a 3D film, and the lack of a standardized format for all segments of the entertainment business. Nonetheless, 3D films were prominently featured in the 1950s in American cinema, and later experienced a worldwide resurgence in the 1980s and 1990s driven by IMAX high-end theaters and Disney themed-venues. 3D films became more and more successful throughout the 2000s, culminating in the unprecedented success of 3D presentations of Avatar in December 2009 and January 2010.

Early patents and tests

The stereoscopic era of motion pictures began in the late 1890s when British film pioneer William Friese-Greene filed a patent for a 3D movie process. In his patent, two films were projected side by side on screen. The viewer looked through a stereoscope to converge the two images. Because of the obtrusive mechanics behind this method, theatrical use was not practical.[2] Frederic Eugene Ives patented his stereo camera rig in 1900. The camera had two lenses coupled together 1 3/4 inches (4.45 centimeters) apart.[3]

On June 10, 1915, Edwin S. Porter and William E. Waddell presented tests to an audience at the Astor Theater in New York City. In red-green anaglyph, the audience was presented three reels of tests, which included rural scenes, test shots of Marie Doro, a segment of John Mason playing a number of passages fromJim the Penman (a film released by Famous Players-Lasky that year, but not in 3D), Oriental dancers, and a reel of footage of Niagara Falls.[4] However, according to Adolph Zukor in his 1953 autobiography The Public Is Never Wrong: My 50 Years in the Motion Picture Industry, nothing was produced in this process after these tests.

Early systems of stereoscopic filmmaking (pre-1952)

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The earliest confirmed 3D film shown to an out-of-house audience was The Power of Love, which premiered at theAmbassador Hotel Theater in Los Angeles on 27 September 1922.[5][6][7] The camera rig was a product of the film's producer, Harry K. Fairall, and cinematographer Robert F. Elder.[2] It was projected dual-strip in the red/green anaglyph format, making it both the earliest known film that utilized dual strip projection and the earliest known film in which anaglyph glasses were used.[8] Whether Fairall used colored filters on the projection ports or whether he used tinted prints is unknown. After a preview for exhibitors and press in New York City, the film dropped out of sight, apparently not booked by exhibitors, and is now considered lost.

Early in December 1922, William Van Doren Kelley, inventor of the Prizma color system, cashed in on the growing interest in 3D films started by Fairall's demonstration and shot footage with a camera system of his own design. Kelley then struck a deal with Samuel "Roxy" Rothafel to premiere the first in his series of "Plasticon" shorts entitled Movies of the Future at the Rivoli Theater in New York City .

Also in December 1922, Laurens Hammond (later inventor of the Hammond organ) premiered his Teleview system, which had been shown to the trade and press in October. Teleview was the first alternating-frame 3D system seen by the public. Using left-eye and right-eye prints and two interlocked projectors, left and right frames were alternately projected, each pair being shown three times to suppress flicker. Viewing devices attached to the armrests of the theater seats had rotary shutters that operated synchronously with the projector shutters, producing a clean and clear stereoscopic result. The only theater known to have installed Teleview was the Selwyn Theater in New York City, and only one show was ever presented with it: a group of short films, an exhibition of live 3D shadows, and M.A.R.S., the only Teleview feature. The show ran for several weeks, apparently doing good business as a novelty (M.A.R.S. itself got poor reviews), but Teleview was never seen again.[9]

In 1922, Frederic Eugene Ives and Jacob Leventhal began releasing their first stereoscopic shorts made over a three-year period. The first film, entitled Plastigrams, was distributed nationally by Educational Pictures in the red-and-blue anaglyph format. Ives and Leventhal then went on to produce the following stereoscopic shorts in the "Stereoscopiks Series" released by Pathé Films in 1925: Zowie (April 10), Luna-cy! (May 18), The Run-Away Taxi (December 17) and Ouch (December 17).[10] On 22 September 1924, Luna-cy! was re-released in the DeForest Phonofilm sound-on-film system.[11]

The late 1920s to early 1930s saw little interest in stereoscopic pictures. In Paris, Louis Lumiere shot footage with his stereoscopic camera in September 1933. The following March he exhibited a remake of his 1895 short film L'Arrivée du Train, this time in anaglyphic 3D, at a meeting of the French Academy of Science.[12]

In 1936, Leventhal and John Norling were hired based on their test footage to film MGM's Audioscopiksseries. The prints were by Technicolor in the red-and-green anaglyph format, and were narrated byPete Smith. The first film, Audioscopiks, premiered January 11, 1936 and The New Audioscopikspremiered January 15, 1938. Audioscopiks was nominated for the Academy Award in the category Best Short Subject, Novelty in 1936.

With the success of the two Audioscopiks films, MGM produced one more short in anaglyph 3D, another Pete Smith Specialty called Third Dimensional Murder (1941). Unlike its predecessors, this short was shot with a studio-built camera rig. Prints were by Technicolor in red-and-blue anaglyph. The short is notable for being one of the few live-action appearances of the Frankenstein Monster as conceived byJack Pierce for Universal Studios outside of their company.

While many of these films were printed by color systems, none of them was actually in color, and the use of the color printing was only to achieve an anaglyph effect.[13]

Introduction of Polaroid

While attending Harvard University, Edwin H. Land conceived the idea of reducing glare by polarizing light. He took a leave of absence from Harvard to set up a lab and by 1929 had invented and patented a polarizing sheet.[14] In 1932, he introduced Polaroid J Sheet as a commercial product.[15] While his original intention was to create a filter for reducing glare from car headlights, Land did not underestimate the utility of his newly dubbed Polaroid filters in stereoscopic presentations.

In January 1936, Land gave the first demonstration of Polaroid filters in conjunction with 3D photography at the Waldorf-Astoria Hotel.[16][citation needed] The reaction was enthusiastic, and he followed it up with an installation at the New York Museum of Science.[citation needed] It is unknown what film was run for audiences at this exhibition.

Using Polaroid filters meant an entirely new form of projection, however. Two prints, each carrying either the right or left eye view, had to be synced up in projection using an external selsyn motor. Furthermore, polarized light would be largely depolarized by a matte white screen, and only a silver screen or screen made of other reflective material would correctly reflect the separate images.

Later that year, the feature, Nozze Vagabonde appeared in Italy, followed in Germany by Zum Greifen nah (You Can Nearly Touch It), and again in 1939 with Germany's Sechs Mädel rollen ins Wochenend (Six Girls Drive Into the Weekend). The Italian film was made with the Gualtierotti camera; the two German productions with the Zeiss camera and the Vierling shooting system. All of these films were the first exhibited using Polaroid filters. The Zeiss Company in Germany manufactured glasses on a commercial basis commencing in 1936; they were also independently made around the same time in Germany by E. Käsemann and by J. Mahler.[17]

In 1939, John Norling shot In Tune With Tomorrow, the first commercial 3D film using Polaroid in the US[citation needed]. This short premiered at the 1939 New York World's Fair and was created specifically for the Chrysler Motors Pavilion. In it, a full 1939 Chrysler Plymouth is magically put together, set to music. Originally in black and white, the film was so popular that it was re-shot in color for the following year at the fair, under the title New Dimensions[citation needed]. In 1953, it was reissued by RKO as Motor Rhythm.

Another early short that utilized the Polaroid 3D process was 1940's Magic Movies: Thrills For You produced by the Pennsylvania Railroad Co. for the Golden Gate International Exposition[citation needed]. Produced by John Norling, it was filmed by Jacob Leventhal using his own rig. It consisted of shots of various views that could be seen from the Pennsylvania Railroad's trains.

In the 1940s, World War II prioritized military applications of stereoscopic photography and it once again went on the back burner in most producers' minds.

The "golden era" (1952–1954)

What aficionados consider the "golden era" of 3D began in late 1952 with the release of the first color stereoscopic feature, Bwana Devil, produced, written and directed by Arch Oboler. The film was shot in Natural Vision, a process that was co-created and controlled by M. L. Gunzberg. Gunzberg, who built the rig with his brother, Julian, and two other associates, shopped it without success to various studios before Oboler used it for this feature, which went into production with the title, The Lions of Gulu.[18] The film starred Robert Stack, Barbara Britton and Nigel Bruce.

As with practically all of the features made during this boom, Bwana Devil was projected dual-strip, with Polaroid filters. During the 1950s, the familiar disposable anaglyph glasses made of cardboard were mainly used for comic books, two shorts by exploitation specialist Dan Sonney, and three shorts produced by Lippert Productions. However, even the Lippert shorts were available in the dual-strip format alternatively.

Because the features utilized two projectors, a capacity limit of film being loaded onto each projector (about 6,000 feet (1,800 m), or an hour's worth of film) meant that an intermission was necessary for every feature-length film. Quite often, intermission points were written into the script at a major plot point.

During Christmas of 1952, producer Sol Lesser quickly premiered the dual-strip showcase called Stereo Techniques in Chicago.[19] Lesser acquired the rights to five dual-strip shorts. Two of them, Now is the Time (to Put On Your Glasses) and Around is Around, were directed by Norman McLaren in 1951 for the National Film Board of Canada. The other three films were produced in Britain for Festival of Britain in 1951 by Raymond Spottiswoode. These were A Solid Explanation, Royal River, and The Black Swan.

James Mage was also an early pioneer in the 3D craze. Using his 16 mm 3D Bolex system, he premiered his Triorama program on February 10, 1953 with his four shorts: Sunday In Stereo, Indian Summer, American Life, and This is Bolex Stereo.[20] This show is considered lost.

Another early 3D film during the boom was the Lippert Productions short, A Day in the Country, narrated by Joe Besser and composed mostly of test footage. Unlike all of the other Lippert shorts, which were available in both dual-strip and anaglyph, this production was released in anaglyph only.

April 1953 saw two groundbreaking features in 3D: Columbia's Man in the Dark and Warner Bros. House of Wax, the first 3D feature with stereophonic sound.House of Wax, outside of Cinerama, was the first time many American audiences heard recorded stereophonic sound. It was also the film that typecast Vincent Price as a horror star as well as the "King of 3-D" after he became the actor to star in the most 3D features (the others were The Mad Magician, Dangerous Mission, and Son of Sinbad). The success of these two films proved that major studios now had a method of getting moviegoers back into theaters and away from television sets, which were causing a steady decline in attendance.

The Walt Disney Studios waded into 3D with its May 28, 1953 release of Melody, which accompanied the first 3D western, Columbia's Fort Ti at its Los Angeles opening. It was later shown at Disneyland's Fantasyland Theater in 1957 as part of a program with Disney's other short Working for Peanuts, entitled, 3-D Jamboree. The show was hosted by the Mousketeers and was in color.

Universal-International released their first 3D feature on May 27, 1953, It Came from Outer Space, with stereophonic sound. Following that was Paramount's first feature, Sangaree with Fernando Lamas and Arlene Dahl.

Columbia released several 3D westerns produced by Sam Katzman and directed by William Castle. Castle would later specialize in various technical in-theater gimmicks for such Columbia and Allied Artists features as 13 Ghosts, House on Haunted Hill, and The Tingler. Columbia also produced the only slapstick comedies conceived for 3D. The Three Stooges starred in Spooks and Pardon My Backfire; dialect comic Harry Mimmo starred in Down the Hatch. Producer Jules White was optimistic about the possibilities of 3D as applied to slapstick (with pies and other projectiles aimed at the audience), but only two of his stereoscopic shorts were shown in 3D. Down the Hatch was released as a conventional, "flat" motion picture. (Columbia has since printed Down the Hatch in 3D for film festivals.)

John Ireland, Joanne Dru and Macdonald Carey starred in the Jack Broder color production Hannah Lee, which premiered June 19, 1953. The film was directed by Ireland, who sued Broder for his salary. Broder counter-sued, claiming that Ireland went over production costs with the film.[citation needed]

Another famous entry in the golden era of 3D was the 3 Dimensional Pictures production of Robot Monster. The film was allegedly scribed in an hour by screenwriter Wyott Ordung and filmed in a period of two weeks on a shoestring budget.[citation needed] Despite these shortcomings and the fact that the crew had no previous experience with the newly built camera rig, luck was on the cinematographer's side, as many find the 3D photography in the film is well shot and aligned.Robot Monster also has a notable score by then up-and-coming composer Elmer Bernstein. The film was released June 24, 1953 and went out with the shortStardust in Your Eyes, which starred nightclub comedian, Slick Slavin.[citation needed]

20th Century Fox produced their only 3D feature, Inferno in 1953, starring Rhonda Fleming. Fleming, who also starred in Those Redheads From Seattle, andJivaro, shares the spot for being the actress to appear in the most 3D features with Patricia Medina, who starred in Sangaree, Phantom of the Rue Morgue andDrums of Tahiti. Darryl F. Zanuck expressed little interest in stereoscopic systems, and at that point was preparing to premiere the new widescreen film system,CinemaScope.

The first decline in the theatrical 3D craze started in August and September 1953. The factors causing this decline were:

•          Two prints had to be projected simultaneously.

•          The prints had to remain exactly alike after repair, or synchronization would be lost.

•          It sometimes required two projectionists to keep sync working properly.

•          When either prints or shutters became out of sync, even for a single frame, the picture became virtually unwatchable and accounted for headaches and eyestrain.

•          The necessary silver projection screen was very directional and caused sideline seating to be unusable with both 3D and regular films, due to the angular darkening of these screens. Later films that opened in wider-seated venues often premiered flat for that reason (such as Kiss Me Kate at the Radio City Music Hall).

•          The few cartoons made in 3D had a "cardboard cutout" effect, where flat objects appeared on different planes.

•          A mandatory intermission was needed to properly prepare the theater's projectors for the showing of the second half of the film.

Because projection booth operators were at many times careless, even at preview screenings of 3D films, trade and newspaper critics claimed that certain films were "hard on the eyes."[citation needed]

Sol Lesser attempted to follow up Stereo Techniques with a new showcase, this time five shorts that he himself produced.[citation needed] The project was to be calledThe 3-D Follies and was to be distributed by RKO.[citation needed] Unfortunately, because of financial difficulties and the general loss of interest in 3D, Lesser canceled the project during the summer of 1953, making it the first 3D film to be aborted in production.[citation needed] Two of the three shorts were shot: Carmenesque, a burlesque number starring exotic dancer Lili St. Cyr. and Fun in the Sun, a sports short directed by famed set designer/director William Cameron Menzies, who also directed the 3D feature The Maze for Allied Artists.

Although it was more expensive to install, the major competing realism process was anamorphic, first utilized by Fox with Cinemascope and its September premiere in The Robe. Anamorphic features needed only a single print, so synchronization was not an issue. Cinerama was also a competitor from the start and had better quality control than 3D because it was owned by one company that focused on quality control. However, most of the 3D features past the summer of 1953 were released in the flat widescreen formats ranging from 1.66:1 to 1.85:1. In early studio advertisements and articles about widescreen and 3D formats, widescreen systems were referred to as "3D", causing some confusion among scholars.

There was no single instance of combining Cinemascope with 3D until 1960, with a film called September Storm, and even then, that was a blow-up from a non-anamorphic negative.[citation needed] September Storm also went out with the last dual-strip short, Space Attack, which was actually shot in 1954 under the title The Adventures of Sam Space.

In December 1953, 3D made a comeback with the release of several important 3D films, including MGM's musical Kiss Me, Kate. Kate was the hill over which 3D had to pass to survive. MGM tested it in six theaters: three in 3D and three flat.[citation needed] According to trade ads of the time, the 3D version was so well-received that the film quickly went into a wide stereoscopic release.[citation needed] However, most publications, including Kenneth Macgowan's classic film reference bookBehind the Screen, state that the film did much better as a "regular" release. The film, adapted from the popular Cole Porter Broadway musical, starred the MGM songbird team of Howard Keel and Kathryn Grayson as the leads, supported by Ann Miller, Keenan Wynn, Bobby Van, James Whitmore, Kurt Kasznar and Tommy Rall. The film also prominently promoted its use of stereophonic sound.

Several other features that helped put 3D back on the map that month were the John Wayne feature Hondo (distributed by Warner Bros.), Columbia's Miss Sadie Thompson with Rita Hayworth, and Paramount's Money From Home with Dean Martin and Jerry Lewis. Paramount also released the cartoon shorts Boo Moon withCasper, the Friendly Ghost and Popeye, Ace of Space with Popeye the Sailor. Paramount Pictures released a 3D Korean War film Cease Fire filmed on actual Korean locations in 1953.

Top Banana, based on the popular stage musical with Phil Silvers, was brought to the screen with the original cast. Although it was merely a filmed stage production, the idea was that every audience member would feel they would have the best seat in the house through color photography and 3D.[citation needed]Although the film was shot and edited in 3D, United Artists, the distributor, felt the production was uneconomical in stereoscopic form and released the film flat on January 27, 1954.[citation needed] It remains one of two "Golden era" 3- D features, along with another United Artists feature, Southwest Passage (with John Ireland and Joanne Dru), that are currently considered lost (although flat versions survive).

A string of successful movies filmed in 3D followed the second wave, but many were widely or exclusively shown flat. Some highlights are:

•          The French Line, starring Jane Russell and Gilbert Roland, a Howard Hughes/RKO production. The film became notorious for being released without an MPAA seal of approval, after several suggestive lyrics were included, as well as one of Ms. Russell's particularly revealing costumes.[citation needed] Playing up her sex appeal, one tagline for the film was, "It'll knock both of your eyes out!" The film was later cut and approved by the MPAA for a general flat release, despite having a wide and profitable 3D release.[citation needed]

•          Taza, Son of Cochise, a sequel to 1950s Broken Arrow, which starred Rock Hudson in the title role, Barbara Rush as the love interest, and Rex Reason (billed as Bart Roberts) as his renegade brother. Originally released flat through Universal-International. It was directed by the great stylist Douglas Sirk, and his striking visual sense made the film a huge success when it was "re-premiered" in 3D in 2006 at the Second 3D Expo in Hollywood.

•          Two ape films: Phantom of the Rue Morgue, featuring Karl Malden and Patricia Medina, produced by Warner Bros. and based on Edgar Allan Poe's "The Murders in the Rue Morgue", and Gorilla at Large, a Panoramic Production starring Cameron Mitchell, distributed flat and 3D through Fox.

•          Creature from the Black Lagoon, starring Richard Carlson and Julie Adams, directed by Jack Arnold. Although arguably the most famous 3D movie, it was typically seen in 3D only in large urban theaters and shown flat in the many smaller neighborhood theaters.[21] It was the only 3D feature that spawned a 3D sequel, Revenge of the Creature, which was in turn followed by The Creature Walks Among Us, shot flat.

•          Dial M for Murder, directed by Alfred Hitchcock and starring Ray Milland, Robert Cummings, and Grace Kelly, is considered by aficionados of 3D to be one of the best examples of the process. Although available in 3D in 1954, there are no known playdates in 3D, since Warner Bros. had just instated a simultaneous 3D/2D release policy. The film's screening in 3D in February 1980 at the York Theater in San Francisco did so well that Warner Bros. re-released the film in 3D in February 1982. The film is now available on 3D Bluray, marking the first time it was released on home video in its 3D presentation.

•          Gog, the last episode in Ivan Tors' Office of Scientific Investigation (OSI) trilogy dealing with realistic science fiction (following The Magnetic Monster and Riders to the Stars). Most theaters showed it flat.

•          The Diamond (released in the United States as The Diamond Wizard), a 1954 British crime film starring Dennis O'Keefe. The only stereoscopic feature shot in Britain, released flat in both the UK and US.

•          Irwin Allen's Dangerous Mission released by RKO in 1954 featuring Allen's trademarks of an all-star cast facing a disaster (a forest fire). Bosley Crowther's New York Times review mentions that it was shown flat.

•          Son of Sinbad, another RKO/Howard Hughes production, starring Dale Robertson, Lili St. Cyr, and Vincent Price. The film was shelved after Hughes ran into difficulty with The French Line, and wasn't released until 1955, at which time it went out flat, converted to the SuperScope process.

3D's final decline was in the late spring of 1954, for the same reasons as the previous lull, as well as the further success of widescreen formats with theater operators. Even though Polaroid had created a well-designed "Tell-Tale Filter Kit" for the purpose of recognizing and adjusting out of sync and phase 3D,[citation needed] exhibitors still felt uncomfortable with the system and turned their focus instead to processes such as CinemaScope. The last 3D feature to be released in that format during the "Golden era" was Revenge of the Creature, on February 23, 1955. Ironically, the film had a wide release in 3D and was well received at the box office.[22]

Revival (1960–1984) in single strip format

Stereoscopic films largely remained dormant for the first part of the 1960s, with those that were released usually being anaglyph exploitation films. One film of notoriety was the Beaver-Champion/Warner Bros. production, The Mask (1961). The film was shot in 2-D, but to enhance the bizarre qualities of the dream-world that is induced when the main character puts on a cursed tribal mask, these scenes went to anaglyph 3D. These scenes were printed by Technicolor on their first run in red/green anaglyph.

Although 3D films appeared sparsely during the early 1960s, the true second wave of 3D cinema was set into motion by Arch Oboler, the same producer who started the craze of the 1950s. Using a new technology called Space-Vision 3D. The origin of "Space-Vision 3D" goes back to Colonel Robert Vincent Bernier, a forgotten innovator in the history of stereoscopic motion pictures. His Trioptiscope Space-Vision lens was the gold standard for the production and exhibition of 3-D movies for nearly 30 years.<http://www.3dfilmarchive.com/home/The-Bubble>"Space-Vision 3D" stereoscopic films were printed with two images, one above the other, in a single academy ratio frame, on a single strip, and needed only one projector fitted with a special lens. This so-called "over and under" technique eliminated the need for dual projector set-ups, and produced widescreen, but darker, less vivid, polarized 3D images. Unlike earlier dual system, it could stay in perfect synchronization, unless improperly spliced in repair.

Arch Oboler once again had the vision for the system that no one else would touch, and put it to use on his film entitled The Bubble, which starred Michael Cole,Deborah Walley, and Johnny Desmond. As with Bwana Devil, the critics panned The Bubble, but audiences flocked to see it, and it became financially sound enough to promote the use of the system to other studios, particularly independents, who did not have the money for expensive dual-strip prints of their productions.

In 1970, Stereovision, a new entity founded by director/inventor Allan Silliphant and optical designer Chris Condon, developed a different 35 mm single-strip format, which printed two images squeezed side-by-side and used an anamorphic lens to widen the pictures through Polaroid filters. Louis K. Sher (Sherpix) and Stereovision released the softcore sex comedy The Stewardesses (self-rated X, but later re-rated R by the MPAA). The film cost $100,000 USD to produce, and ran for months in several markets.[citation needed] eventually earning $27 million in North America, alone ($140 million in constant-2010 dollars) in fewer than 800 theaters, becoming the most profitable 3-Dimensional film to date, and in purely relative terms, one of the most profitable films ever. It was later released in 70 mm 3D. Some 36 films worldwide were made with Stereovision over 25 years, using either a widescreen (above-below), anamorphic (side by side) or 70 mm 3D formats.[citation needed] In 2009 The Stewardesses was remastered by Chris Condon and director Ed Meyer, releasing it in XpanD 3D, RealD Cinema and Dolby 3D.

The quality of the 1970s 3D films was not much more inventive, as many were either softcore and even hardcore adult films, horror films, or a combination of both. Paul Morrisey's Flesh For Frankenstein (aka Andy Warhol's Frankenstein) was a superlative example of such a combination.

Between 1981 and 1983 there was a new Hollywood 3D craze started by the spaghetti western Comin' at Ya!. When Parasite was released it was billed as the first horror film to come out in 3D in over 20 years. Horror movies and reissues of 1950s 3D classics (such as Hitchcock's Dial M for Murder) dominated the 3D releases that followed. The second sequel in the Friday the 13th series, Friday the 13th Part III, was released very successfully. Apparently saying "part 3 in 3D" was considered too cumbersome so it was shortened in the titles of Jaws 3-D and Amityville 3-D, which emphasized the screen effects to the point of being annoying at times, especially when flashlights were shone into the eyes of the audience.

The science fiction film Spacehunter: Adventures in the Forbidden Zone was the most expensive 3D movie made up to that point with production costs about the same as Star Wars but not nearly the same box office success, causing the craze to fade quickly through spring 1983. Other sci-fi/fantasy films were released as well including Metalstorm: The Destruction of Jared-Syn and Treasure of the Four Crowns, which was widely criticized for poor editing and plot holes, but did feature some truly spectacular closeups.

3D releases after the second craze included The Man Who Wasn't There (1983), Silent Madness and the 1985 animated film Starchaser: The Legend of Orin, whose plot seemed to borrow heavily from Star Wars.

Only Comin' At Ya!, Parasite, and Friday the 13th Part III have been officially released on VHS and/or DVD in 3D in the United States (although Amityville 3D has seen a 3D DVD release in the United Kingdom). Most of the 1980s 3D movies and some of the classic 1950s movies such as House of Wax were released on the now defunct Video Disc (VHD) format in Japan as part of a system that used shutter glasses. Most of these have been unofficially transferred to DVD and are available on the grey market through sites such as eBay.

Rebirth of 3D (1985–2003)

In the mid-1980s, IMAX began producing non-fiction films for its nascent 3D business, starting with We Are Born of Stars (Roman Kroitor, 1985). A key point was that this production, as with all subsequent IMAX productions, emphasized mathematical correctness of the 3D rendition and thus largely eliminated the eye fatigue and pain that resulted from the approximate geometries of previous 3D incarnations. In addition, and in contrast to previous 35mm based 3D presentations, the very large field of view provided by IMAX allowed a much broader 3D "stage", arguably as important in 3D film as it is theatre.

In 1986, The Walt Disney Company began more prominent use of 3D films in special venues to impress audiences, Captain EO (Francis Ford Coppola, 1986) starring Michael Jackson, being a very notable example. In the same year, the National Film Board of Canada production Transitions (Colin Low), created for Expo 86 in Vancouver, was the first IMAX presentation using polarized glasses. Echoes of the Sun (Roman Kroitor, 1990) was the first IMAX film to be presented using alternate-eye shutterglass technology, a development required because the dome screen precluded the use of polarized technology.

From 1990 onward, numerous films were produced by all three parties to satisfy the demands of their various high-profile special attractions and IMAX's expanding 3D network. Films of special note during this period include the extremely successful Into the Deep (Graeme Ferguson, 1995) and the first IMAX 3D fiction filmWings of Courage (1996), by director Jean-Jacques Annaud, about the pilot Henri Guillaumet.

Other stereoscopic films produced in this period include:

•          The Last Buffalo (Stephen Low, 1990)

•          Jim Henson's Muppet*Vision 3D (Jim Henson, 1991)

•          Imagine (John Weiley, 1993)

•          Honey, I Shrunk the Audience (Daniel Rustuccio, 1994)

•          Into the Deep (Graeme Ferguson, 1995)

•          Across the Sea of Time (Stephen Low, 1995)

•          Wings of Courage (Jean-Jacques Annaud, 1996)

•          L5, First City in Space (Graeme Ferguson, 1996)

•          T2 3-D: Battle Across Time (James Cameron, 1996)

•          Paint Misbehavin (Roman Kroitor and Peter Stephenson, 1997)

•          IMAX Nutcracker (1997)

•          The Hidden Dimension (1997)

•          T-Rex: Back to the Cretaceous (Brett Leonard, 1998)

•          Mark Twain's America (Stephen Low, 1998)

•          Siegfried & Roy: The Magic Box (Brett Leonard, 1999)

•          Galapagos (Al Giddings and David Clark, 1999)

•          Encounter in the Third Dimension (Ben Stassen, 1999)

•          Alien Adventure (Ben Stassen, 1999)

•          Ultimate G's (2000)

•          Cyberworld (Hugh Murray, 2000)

•          Cirque du Soleil: Journey of Man (Keith Melton, 2000)

•          Haunted Castle (Ben Stassen, 2001)

•          Space Station 3D (Toni Myers, 2002)

•          SOS Planet (Ben Stassen, 2002)

•          Ocean Wonderland (2003)

•          Falling in Love Again (Munro Ferguson, 2003)

•          Misadventures in 3D (Ben Stassen, 2003)

By 2004, 54% of IMAX theaters (133 of 248) were capable of showing 3D films.[23]

Shortly thereafter, higher quality computer animation, competition from DVDs and other media, digital projection, digital video capture, and the use of sophisticated IMAX 70mm film projectors, created an opportunity for another wave of 3D films.[24][25]

Mainstream resurgence (2003–present)

In 2003, Ghosts of the Abyss by James Cameron was released as the first full-length 3D IMAX feature filmed with the Reality Camera System. This camera system used the latest HD video cameras, not film, and was built for Cameron by Vince Pace, to his specifications. The same camera system was used to film Spy Kids 3-D: Game Over (2003), Aliens of the Deep IMAX (2005), and The Adventures of Sharkboy and Lavagirl in 3-D (2005).

In 2004, Las Vegas Hilton released Star Trek: The Experience which included two films. One of the films, Borg Invasion 4-D (Ty Granoroli), was in 3D. In August of the same year, rap group Insane Clown Posse released their ninth studio album Hell's Pit. One of two versions of the album contained a DVD featuring a 3D short film for the track "Bowling Balls", shot in high-definition video.[26]

Shooting of the film Hidden Universe 3D with IMAX camera.[27]

In November 2004, The Polar Express was released as IMAX's first full-length, animated 3D feature. It was released in 3,584 theaters in 2D, and only 66 IMAX locations. The return from those few 3D theaters was about 25% of the total. The 3D version earned about 14 times as much per screen as the 2D version. This pattern continued and prompted a greatly intensified interest in 3D and 3D presentation of animated films.

In June 2005, the Mann's Chinese 6 theatre in Hollywood became the first commercial movie theatre to be equipped with the Digital 3D format. Both Singin' in the Rain and The Polar Express were tested in the Digital 3D format over the course of several months. In November 2005, Walt Disney Studio Entertainment released Chicken Little in digital 3D format.

The Butler's in Love, a short film directed by David Arquette and starring Elizabeth Berkley and Thomas Jane[28] was released on June 23, 2008. The film was shot at the former Industrial Light & Magic studios using KernerFX's prototype Kernercam stereoscopic camera rig.

Ben Walters suggests that both filmmakers and film exhibitors regain interest in 3D film. There is now more 3D exhibition equipment, and more dramatic films being shot in 3D format. One incentive is that the technology is more mature. Shooting in 3D format is less limited, and the result is more stable. Another incentive is the fact that while 2D ticket sales are in an overall state of decline, revenues from 3D tickets continue to grow.[29]

Through the entire history of 3D presentations, techniques to convert existing 2D images for 3D presentation have existed. Few have been effective or survived. The combination of digital and digitized source material with relatively cost-effectivedigital post-processing has spawned a new wave of conversion products. In June 2006, IMAX and Warner Bros. releasedSuperman Returns including 20 minutes of 3D images converted from the 2D original digital footage. George Lucas has announced that he will re-release his Star Wars films in 3D based on a conversion process from the company In-Three. Later on in 2011, it was announced that Lucas was working with the company Prime Focus on this conversion.[30]

In late 2005, Steven Spielberg told the press he was involved in patenting a 3D cinema system that does not need glasses, and which is based on plasma screens. A computer splits each film-frame, and then projects the two split images onto the screen at differing angles, to be picked up by tiny angled ridges on the screen.[citation needed]

Animated films Open Season, and The Ant Bully, were released in analog 3D in 2006. Monster House and The Nightmare Before Christmas were released onXpanD 3D, RealD and Dolby 3D systems in 2006.

On May 19, 2007 Scar3D opened at the Cannes Film Market. It was the first US-produced 3D full-length feature film to be completed in Real D 3D. It has been the #1 film at the box office in several countries around the world, including Russia where it opened in 3D on 295 screens.

On January 19, 2008 was released U2 3D; it was the first live-action digital 3D film. In the same year others 3D films included Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, Journey to the Center of the Earth, and Bolt.

On January 16, 2009, Lionsgate released My Bloody Valentine 3D, the first horror film and first R-rated film to be projected in Real D 3D.[31] It was released to 1,033 3D screens, the most ever for this format, and 1,501 regular screens. Another R-rated film, The Final Destination, was released later that year (August 28) to even more screens. It was the first of its series to be released in HD 3D.

On May 7, 2009 the British Film Institute commissioned a 3D film installation. The film Radio Mania: An Abandoned Work consists of two screens of stereoscopic 3D film with 3D Ambisonic sound. It stars Kevin Eldon and is by British artists Iain Forsyth and Jane Pollard.

The first 3D webisode series was Horrorween starting September 1, 2009.

Major 3D films in 2009 included Coraline, Monsters vs. Aliens, Up, X Games 3D: The Movie, The Final Destination, and Avatar.[32] Avatar has gone on to be one of the most expensive films of all time, with a budget at $237 million; it is also the highest-grossing film of all time. The main technologies used to exhibit these films, and many others released around the time and up to the present, are Real D 3D, Dolby 3D, XpanD 3D, MasterImage 3D, and IMAX 3D.

March and April 2010 saw three major 3D releases clustered together, with Alice in Wonderland hitting US theaters on March 5, 2010, How to Train Your Dragon on March 26, 2010 and Clash of the Titans on April 2, 2010. On May 13 of the same year, China's first IMAX 3D film started shooting.[33] The pre-production of the first 3D film shot in France, Derrière les murs, began in May 2010 and was released in mid-2011.

On October 1, 2010 Scar3D was the first-ever stereoscopic 3D Video-on-demand film released through major cable broadcasters for 3D televisions in the United States. Released in the United States on May 21, 2010, Shrek Forever After by DreamWorks Animation (Paramount Pictures) used the Real D 3D system, also released in IMAX 3D.

World 3-D Expositions

In September 2003, Sabucat Productions organized the first World 3-D Exposition, celebrating the 50th anniversary of the original craze. The Expo was held atGrauman's Egyptian Theatre. During the two-week festival, over 30 of the 50 "golden era" stereoscopic features (as well as shorts) were screened, many coming from the collection of film historian and archivist Robert Furmanek, who had spent the previous 15 years painstakingly tracking down and preserving each film to its original glory. In attendance were many stars from each film, respectively, and some were moved to tears by the sold-out seating with audiences of film buffs from all over the world who came to remember their previous glories.

In May 2006, the second World 3-D Exposition was announced for September of that year, presented by the 3-D Film Preservation Fund. Along with the favorites of the previous exposition were newly discovered features and shorts, and like the previous Expo, guests from each film. Expo II was announced as being the locale for the world premiere of several films never before seen in 3D, including The Diamond Wizard and the Universal short, Hawaiian Nights with Mamie Van Doren andPinky Lee. Other "re-premieres" of films not seen since their original release in stereoscopic form included Cease Fire!, Taza, Son of Cochise, Wings of the Hawk, and Those Redheads From Seattle. Also shown were the long-lost shorts Carmenesque and A Day in the Country (both 1953) and William Van Doren Kelley's twoPlasticon shorts (1922 and 1923).

Reported audience decline

In the wake of its initial popularity and corresponding increase in the number of screens, more films are being released in the 3D format. However, industry observers have noted that 2011 showed a considerable decline in audience interest. This is a notion that has been shared among industry professionals as well as their audience.[34] For instance, only 45% of the premiere weekend box office earnings of Kung Fu Panda 2 came from 3D screenings as opposed to 60% for Shrek Forever After in 2010.[35] In addition, the premiere of Cars 2 opening weekend gross consisted of only 37% from 3D theatres.[36] Harry Potter and the Deathly Hallows – Part 2 and Captain America: The First Avenger were major releases that achieved similar percentages: 43% and 40% respectively.[37] In view of this trend, there has been box office analysis concluding the implementation of 3D presentation is apparently backfiring by discouraging people from going to movie theatres at all. As Brandon Gray of Box Office Mojo notes, "In each case, 3D's more-money-from-fewer-people approach has simply led to less money from even fewer people."[38]

According to the Motion Picture Association of America, despite a record total of 47 3D movies being released in 2011, the overall domestic box office receipts were down 18% to $1.8 billion from $2.2 billion in 2010.[39] Although revenues as a whole increased during 2012, the bulk has so far come from 2D presentations as exemplified by little over 50% of moviegoers opting to see the likes of The Avengers and 32% choosing Brave in their 3D versions. Conflicting reasons are respectively offered by studios and exhibitors: whereas the former blame more expensive 3D ticket prices, the latter argue that the quality of movies in general is at fault. However, despite the perceived decline of 3D in the U.S. market, studio chiefs are optimistic of better receipts internationally, where there still appears to be a strong appetite for the format.[40][41]

Studios are also using 3D to generate additional income from films that are already commercially successful. Such re-releases usually involve a conversion from 2D. For example, Disney has reissued both The Lion King and Beauty and the Beast, with plans to add some of its other well-known titles.[42] Titanic has also been modified for 3D,[43] and there are also plans to similarly present all six Star Wars films.[44]

Jeffrey Katzenberg, one of the leading proponents of 3D film and the producer of some of the most critically acclaimed films in this format, such as How to Train Your Dragon (RT 98%[45]) and Kung Fu Panda 2 (RT 82%[46]), blames oversaturation of the market with inferior films, especially ones photographed conventionally and then digitally processed in post-production. Examples include The Last Airbender (RT 6%[47]) and Cats & Dogs: The Revenge of Kitty Galore (RT 13%[48]), which have led audiences to conclude that the format is not worth the additional expense to see.[49] Daniel Engber, a columnist for Slate, comes to a similar conclusion: "What happened to 3-D? It may have died from a case of acute septicemia—too much crap in the system."[50] However, at the global box office there are six films whose combined 2D and 3D versions achieved grosses of over $1 billion each: three in 2011, two in 2010 and one in 2009.

Film critic Mark Kermode, a noted detractor of 3D, has surmised that there is an emerging policy of distributors to limit the availability of 2D versions, thus "railroading" the 3D format into cinemas whether the paying moviegoer likes it or not. This was especially prevalent during the release of Prometheus in 2012, where only 30% of prints for theatrical exhibition (at least in the UK) were in 2D.[51] His suspicions were later reinforced by a substantial number of complaints aboutDredd from those who wished to see it in 2D but were denied the opportunity.[52]